Monday, September 10, 2012

Clever, Catchy, and...CATS

As you know, our Mom's a director/producer. Sometimes she runs into a video that she falls in love with because it has cats. Other times, she falls in love with a video because of its cool technique or a creative direction that really stands out.

But when she finds both -- she's over the moon! Grab a tissue, this one's so sweet it'll make you teary.

(And you do not even want to know the incredible amount of man hours invested in this ahead of time so that it could be shot in... *gasp!!* ...one take. Huge kudos to the cast of thousands it took to pull this off!)

Take a chance on this video from Wake County SPCA - you won't regret it!




In case you were wondering, yes, they used a copyrighted song from ABBA. Universal Music Group sent them a very nice "cease and desist" letter, and for many months the video was removed from youtube.

After much correspondence, the Wake County SPCA was able to convince UMG that this should be allowed under "educational use" purposes. And because it was so darn cute it actually gave a small shot in the arm to a Swedish pop group from the 1970's. (Had it been a song by Justin Bieber, chances are they would not have received permission...!)


17 comments:

  1. WOW - that is one great video. It should make a big impact.

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  2. Just awesome and amazing. Thanks so much for sharing it with us. We hope they end up with lots of adoptions. What a wonderful place for animals there.

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  3. Brilliant and we hope it helps with finding forever homes. Have a really lovely Monday.
    Best wishes Molly

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  4. That video is amazing. I'm gonna share it!

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  5. Well done, Wake Country SPCA and everyone involved in getting this video out...and yes, that includes all the kitties and doggies AND bunnies!

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  6. Amazing! Beautiful! We're smiling BIG right now!!!
    (((love)))
    Katie & Glogirly

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  7. That is such a wonderful video. I hope you have that on Facebook. It is terrific. Take care.

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  8. GREAT video and GREAT choice of song and YES we swedes are really nice people :)

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  9. YAY, IT'S BACK ONLINE!!!! I remember when it first came out, and it was SO AWESOME! It really sucked, just plain sucked when it got removed. I'm glad that UMG finally saw the light on this.

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  10. Loved it!! In ONE take!!! good grief!

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  11. Note to Jen, don't watch videos like this during your lunch break. Now she has to go "straighten up." What a FANTASTIC video!

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  12. This comment has been removed by the author.

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  14. Oh that was great! Can't believe they did it all in one shot!

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  15. I actually saw that the first time around and LOVED it. I'm a little upset to hear that UMG gave them a cease and desist letter, but glad they were able to get permission.

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Coolio! A comment? For US?