Petfinder has gone iconoclast on us - and we couldn't be happier. They're smashing that ridiculous stereotype that only crazy (read: single and older) ladies who wear sweaters, sensible shoes and thick-lensed glasses are cat owners.
At a time when "reputable" reporters are posting op-ed pieces that instruct the gentle reader on how to murder - yes, kill - your friendly neighborhood cat, this is sorely needed.
In Petfinder's words, "Cats far outnumber dogs in the US, but for too long cats have been seen as second-class pets — with a stigma attached to the people who live with and love them."
So they have embarked upon a campaign that brings cats and their 'cat parents' into the spotlight to unearth the truth:
cats are owned by genuine, funny, down-to-earth, inventive and diverse people.
Anyone can love a cat. And Petfinder has set out to prove it to you.
Join the crusade.
Hop on over to Petfinder's site and read about manly cat daddies like Animal Planet's Jackson Galaxy and the other parent behind Sebastian the Sensitive Soul's blog.
Come join us - and be a bit of an iconoclast yourself.