Recently, I was offered the opportunity to sit in on an interview about a new and exclusive brand of all natural pet products.
Kersten Lee has been with Only Natural Pet for a little over 3 years, and is the head of Product Development for the company. You can hear the enthusiasm in her voice as she speaks.
I was especially curious about how the company began, and why.
She told me their founder had noticed a trend in healthcare - an increased focus on wellness in the human sector.
He's correct: emphasis on healthy living as a preventive measure has never been higher.
And the number of companies producing more healthful alternatives for us humans has been on the rise for several years now.
But not so much for our pets. And he asked himself – why not?
Then he partnered with a holistic veterinarian to do just that.
Kersten says their products are specifically formulated to be biologically appropriate for either dogs or cats, and that they use only natural, quality ingredients.
As you know, companies use – and misuse – the word natural constantly. You can’t walk down an aisle in your local grocer without being bombarded by packaging that claims to have “natural flavoring” or is “100% natural.”
|What does this mean on a|
(if you saw yesterday’s post - well, I rest my case ;-)
In part, that’s because the FDA has no laws in place that regulate what “natural” means.
As 77% of consumers polled say they are positively influenced to buy when they see the word "natural" on their packaging, it's concerning to say the least.
So – pardon the pun – but it was only natural that I’d want to know what this company meant when they said their pet products were “Only Natural”!
Kersten explained that they only sourced ingredients from companies who could provide certificates of analysis on where their ingredients came from and how they were sourced.
|Do you believe feeding quality food impacts your pet's health?|
Let us know in comments!
She went on to say that they follow the standards set out by Whole Foods Markets and that most of their suppliers are also sources for human food manufacturers.
All foods meet AAFCO standards, and Only Natural Pet is also an audited member of the National Animal Supplement Council.
I went hunting for Whole Foods' standards, and here's what I found:
"We feature foods that are free of artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats.
We are passionate about great tasting food and the pleasure of sharing it with others.
We are committed to foods that are fresh, wholesome and safe to eat.
We seek out and promote organically grown foods.
We provide food and nutritional products that support health and well-being."
Sounds like a pretty good measuring stick for a baseline.
They’ve offered me the opportunity to test these new products out on our Herd of Three, and I’m looking forward to sharing my impressions with you.
|Allie takes her food VERY seriously.|
Oh, and Faraday, Maxwell and Allie’s impressions, as well.
FTC Disclaimer: This post is sponsored by Only Natural Pet on behalf of the BlogPaws Blogger Network. I am being compensated for helping spread the word about Only Natural Pet, but A Tonk's Tail only shares information we feel is relevant to our readers. Only Natural Pet is not responsible for the content of this article.